![]() ![]() We sat down with Pavlova to find out what prompted that strategy, and how Lextre has found such success. Lextre decided to launch their company's debut IP, Perfect Shift, exclusively on Windows Phone, and in two months it raked in two million downloads - something that's provided a foundation for its late 2014 release on iOS and Android. Having formerly worked on Cut the Rope at ZeptoLab, Viktoria Pavlova is now CEO of London-based game studio Lextre. In the race to dominate established userbases, the emerging markets have been forgotten - and Windows Phone is picking up the pieces. ![]() While its rivals eat the lion's share of the global market, it's been pointed out that 24 countries worldwide are selling more Windows devices than they are iPhones. On one side sits iOS and the other Android, but Windows Phone has been trying increasingly hard to occupy the unstable ground between the two. A rumbling schism cleaves the mobile platform camp in two. ![]()
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